Bailey Flooring Supplies
A distributor of professional floor finishes with no online store. We built one from the domain up. In 2026 its Meta ads returned $261,000 in attributed orders on $9,500 of spend, and organic visits tripled alongside.
- Business
- Bailey Flooring Supplies
- Place
- Online store
- Trade
- Professional hardwood-floor finishes
- Work
- Shopify store, SEO, Meta ads
- 27.5×
- Return on ad spend, 1 Jan to 14 Sep 2026
- 871
- Orders from $9,500 of Meta ads
- $261k
- Meta-attributed revenue
- +201%
- Organic clicks, quarter on quarter
Meta Ads Manager, 1 Jan to 14 Sep 2026 (screenshots 16 Sep 2026). Google Search Console, 30 May to 27 Aug 2026 compared with the 90 days before.
The situation
Bailey Flooring Supplies sells professional hardwood-floor finishes to contractors. Before the store there was no way to order outside business hours, and the catalogue lived in the owner’s head.
The goal was to put the two flagship product lines, water-based and oil-based finishes, online and have contractors buy there instead of phoning.
What we built
- A Shopify store from the domain up: catalogue structure, variants, inventory sync, low-stock alerts and manufacturer fulfilment
- On-page SEO for every product and collection
- One Meta sales campaign, launched in mid-January 2026 against the flagship finish line and optimized for purchases with the pixel and Conversions API. A retargeting set and a lookalike test ran alongside and were switched off once the main campaign outperformed them
- A Google Merchant Center suspension recovered, so Shopping listings ran alongside social
What Meta and Google recorded
The first two months were the expensive ones. February spent $2,027 for 37 orders while the pixel learned and the creative was sorted out. From April the campaign settled at roughly $600 to $1,400 a month for $25,000 to $57,000 in orders, and it has not dropped below 25× since. August was the biggest month on record with 187 orders. Average order value across the period was $300, and the cost per order $10.91.
Organic search grew in parallel. Clicks went from 779 in March through May to 2,343 in June through August, impressions from 100,105 to 255,825, and the average mobile position moved from 9.6 to 8.8. The store does not depend on the ad budget for its traffic.
Meta counts an order when the buyer clicked an ad in the previous seven days or saw one in the previous day, so these are Meta-attributed figures. The store’s own ledger, which includes organic, direct and repeat orders, is larger. Ads Manager totals differ from the API figures above by a few dollars.
| Month | Ad spend | Orders | Attributed revenue | ROAS |
|---|---|---|---|---|
| January (from the 15th) | $934 | 22 | $14,261 | 15.3× |
| February | $2,027 | 37 | $13,801 | 6.8× |
| March | $848 | 49 | $17,518 | 20.6× |
| April | $598 | 108 | $25,842 | 43.2× |
| May | $727 | 153 | $31,972 | 44.0× |
| June | $1,182 | 98 | $29,449 | 24.9× |
| July | $1,208 | 151 | $48,127 | 39.8× |
| August | $1,424 | 187 | $56,838 | 39.9× |
| September (to the 14th) | $552 | 66 | $23,478 | 42.6× |
| Total | $9,500 | 871 | $261,286 | 27.5× |
On screen
The reports and the site itself. Dates are in the frame so the range on screen is the proof.
Turn local searches into booked jobs
We build the website, ads and AI follow-up for flooring shops and other local trades, all in accounts you own. Talk through your market on a free call. No obligation.
- Built for
- Flooring, tile & coatings
- Setup
- 95% done for you
- Owner of record
- You