Kelly’s Flooring
A 48-year-old flooring store ranking for its own name and little else. In the five months after we rebuilt the site, Google sent 1,113 visits against 652 in the five months before, up 71%.
- Business
- Kelly’s Flooring
- Place
- High Ridge, MO
- Trade
- Flooring store, family-owned since 1978
- Work
- Website rebuild, town pages, listings, CRM
- +71%
- Organic clicks, five months after against five months before
- 0.6% → 0.9%
- Click-through rate, same two windows
- +92%
- Clicks, June to August 2026 against June to August 2025
- 8
- Town pages, High Ridge to Wildwood
Google Search Console, https://kellysflooring.com/ property, June 2025 to Sep 2026 (screenshots 17 Sep 2026).
The situation
Kelly’s has sold flooring from a showroom in High Ridge since 1978 and serves the St. Louis metro. The old site ranked for the store’s name and almost nothing else: missing headers, keywords and meta information were holding it out of local results, and the Google Business Profile would not sync.
What we built
- A rebuilt site: products, services, gallery, testimonials, a Google-reviews page, a blog, and town pages for Ballwin, Eureka, Fenton, High Ridge, Kirkwood, Manchester, St. Louis and Wildwood, with carpet-installation sub-pages. Live around 8 April 2026
- Listings management for the Google Business Profile and the directories
- A tracked phone number, lead-notification emails and the pipeline in the CRM
What Google recorded
Monthly clicks ran between 110 and 151 from November to March, then reached 232 in April, the month the rebuilt site went live on 8 April. April to August against November to March: 1,113 clicks against 652, up 71%, on 127,000 impressions against 118,000, so the click-through rate rose from 0.6% to 0.9%. Spring is flooring season, so the fairer test is the same three summer months a year apart. June to August 2026 had 644 clicks from 84,053 impressions at an average position of 23.8, against 336 clicks from 140,350 impressions at 51.0 in June to August 2025: clicks up 92% while impressions fell 40%.
The town pages sit at positions 5 to 10: High Ridge 4.8, Eureka 9.9, Wildwood 10.1, Ballwin 10.5. “Flooring stores st louis” ranks at 11.4, and “flooring stores near me” draws 2,622 impressions a quarter. Roughly a third of the clicks are still the store’s own name.
Calls from the Google Business Profile, from the store’s own dashboard, went from 40 in February to 87 in May. Spring is flooring season, so part of that is seasonal.
| Month | Clicks | Impressions |
|---|---|---|
| Nov 2025 | 110 | 18,285 |
| Dec 2025 | 116 | 26,473 |
| Jan 2026 | 146 | 29,332 |
| Feb 2026 | 151 | 25,526 |
| Mar 2026 | 129 | 18,017 |
| Apr 2026 (rebuild live 8 Apr) | 232 | 18,046 |
| May 2026 | 237 | 25,164 |
| Jun 2026 | 220 | 26,683 |
| Jul 2026 | 198 | 27,150 |
| Aug 2026 | 226 | 30,220 |
On screen
The reports and the site itself. Dates are in the frame so the range on screen is the proof.
Turn local searches into booked jobs
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- Built for
- Flooring, tile & coatings
- Setup
- 95% done for you
- Owner of record
- You