All case studies

    Moves Dance Studio

    Not a flooring shop. A dance studio in Chicago’s western suburbs with the best search conversion of any site we run: 1,379 visits from 36,727 impressions in 90 days, and 9.5% of mobile searchers clicking through.

    Business
    Moves Dance Studio
    Place
    Wheaton, IL
    Trade
    Dance studio
    Work
    Website, local SEO
    Visit movesdance.com(opens in a new tab)
    1,379
    Clicks, 30 May to 27 Aug 2026
    36,727
    Impressions
    9.5%
    Mobile click-through rate at average position 9.3
    11.6%
    Tablet click-through rate

    Google Search Console, 30 May to 27 Aug 2026 (screenshots 17 Sep 2026).

    The situation

    Moves teaches ballet, competitive teams and kids’ classes in Wheaton and the surrounding suburbs. Parents search for classes by style and by town, and the studio needed to be the result they clicked.

    What we built

    • The studio’s website, built and hosted on the Local Lead Connector platform, with a page for each program
    • Page titles and descriptions written for the searches parents make, which is where the click-through rate comes from

    What Google recorded

    Most flooring sites convert impressions into clicks at 1 to 2%. Moves converts at 9.5% on mobile and 11.6% on tablet, at an average position of 9.3. Whatever is working in these titles is worth copying across every site we run.

    On screen

    The reports and the site itself. Dates are in the frame so the range on screen is the proof.

    Search Console performance report for the 90 days to 27 Aug 2026: 1.4K clicks and a 3.8% click-through rate
    Search Console, 90 days to 27 Aug 2026.
    Search Console Devices tab for the same 90 days, showing the mobile click-through rate
    Search Console, Devices tab: the mobile click-through rate.
    movesdance.com home page on desktop
    movesdance.com, built by Local Lead Connector.

    Turn local searches into booked jobs

    We build the website, ads and AI follow-up for flooring shops and other local trades, all in accounts you own. Talk through your market on a free call. No obligation.

    Built for
    Flooring, tile & coatings
    Setup
    95% done for you
    Owner of record
    You

    More on the record

    All case studies
    1. Cruz and Sons Hardwood FlooringWestfield, MA#1 on Google Maps within 30 days of a new domain
    2. Bailey Flooring SuppliesOnline store27.5× return on $9,500 of Meta ad spend
    3. Denton’s Hardwood FlooringKnoxville, TN567 leads in seven months at $5.95 each