TDS Flooring
A MetroWest flooring contractor with a site scoring 86% on a technical audit and an average Google position in the mid-40s. Sixteen months later: 100%, position around 20, and 65% more organic visits, with no ads and no spike to fall back from.
- Business
- TDS Flooring
- Place
- Framingham, MA
- Trade
- Flooring installation and refinishing
- Work
- Technical SEO, town pages, content
- 100%
- Technical SEO score, from 86%
- 45 → 20
- Average Google position
- +65%
- Organic clicks over five quarters
- $0
- Spent on ads
Google Search Console, 5 May 2025 to 14 Sep 2026 (screenshots 17 Sep 2026).
The situation
TDS installs and refinishes hardwood, vinyl, cork and gym floors across MetroWest and Greater Boston. In November 2024 the site scored 86% on a technical SEO audit and sat around position 45 on Google for its own services. The plan was to rank in Framingham first, then expand.
What we built
- Technical clean-up to a 100% audit score
- Town pages across MetroWest: Framingham, Hudson, Maynard, Northborough, Holliston and Marlborough
- Steady content on cork, vinyl and gym floors for Greater Boston
- Next: commercial service pages on the current site and a second site aimed at Boston proper, where rankings are still weak
What Google recorded
Clicks rose 65% and the average position roughly halved over five quarters, with no single spike. It is a steady technical-plus-content curve rather than a launch bump.
The home page carries most of the clicks. The non-brand terms are all local: “flooring companies near me” at position 4.7, “flooring installers near me” at 9.2, “floor installation near me” at 16.4, plus a long tail of one-click terms in the top five. The volume is modest, around 85 clicks a month at peak. The story is direction and durability, not scale.
| Quarter | Clicks | Impressions | Avg. position, desktop | Avg. position, mobile |
|---|---|---|---|---|
| May–Jul 2025 (from 5 May) | 154 | 28,553 | 46.6 | 41.4 |
| Aug–Oct 2025 | 212 | 34,741 | 39.8 | 35.0 |
| Nov 2025–Jan 2026 | 216 | 28,275 | 31.9 | 23.5 |
| Feb–Apr 2026 | 243 | 38,836 | 23.1 | 20.1 |
| May–Jul 2026 | 254 | 41,316 | 19.6 | 21.7 |
On screen
The reports and the site itself. Dates are in the frame so the range on screen is the proof.
Turn local searches into booked jobs
We build the website, ads and AI follow-up for flooring shops and other local trades, all in accounts you own. Talk through your market on a free call. No obligation.
- Built for
- Flooring, tile & coatings
- Setup
- 95% done for you
- Owner of record
- You