Paso Robles Floor Co
A Central Coast flooring showroom went from an average mobile position of 31 to 9 in nine months on organic search alone, and now turns searches into visits at three to four times the rate of a typical flooring site.
- Business
- Paso Robles Floor Co
- Place
- Paso Robles, CA
- Trade
- Flooring showroom, installation, sanding and finishing
- Work
- Website, local SEO, service and town pages
- 31 → 9
- Average mobile position, May 2025 to Feb 2026
- 3.4%
- Mobile click-through rate; 0.5 to 1% is typical for flooring
- −29%
- Impressions, while clicks rose
- $0
- Spent on ads
Google Search Console, 5 May 2025 to 14 Sep 2026 (screenshots 17 Sep 2026).
The situation
Paso Robles Floor Co sells and installs flooring from a showroom in Paso Robles and works across Atascadero, San Luis Obispo and Cambria. The site had the pages; it was being shown for the wrong searches and clicked for few of them.
What we built
- A site with a page for each service and each town on the Central Coast
- The automation wording and the forms on the site fixed so enquiries land in the CRM
- No ads at any point
What Google recorded
Impressions fell by about a third while clicks rose: the site stopped being shown for junk and started being clicked for the right things. Clicks are steady at 200 to 250 a quarter.
The non-brand terms are well placed: “flooring paso robles” at position 9, “flooring contractor” at 4.5, “floor installers near me” at 3.6, “carpet companies near me” at 2.3. A large share of the clicks are people searching for the business by name, and the search volume in Paso Robles is small. The number to notice is the click-through rate, not the total.
| Quarter | Clicks | Impressions | Mobile position | Mobile CTR |
|---|---|---|---|---|
| May–Jul 2025 (from 5 May) | 200 | 11,795 | 30.7 | 2.1% |
| Aug–Oct 2025 | 210 | 9,762 | 20.6 | 2.5% |
| Nov 2025–Jan 2026 | 229 | 8,216 | 12.2 | 3.2% |
| Feb–Apr 2026 | 254 | 8,401 | 9.3 | 3.4% |
| May–Jul 2026 | 208 | 8,733 | 10.2 | 3.3% |
On screen
The reports and the site itself. Dates are in the frame so the range on screen is the proof.
Turn local searches into booked jobs
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- Built for
- Flooring, tile & coatings
- Setup
- 95% done for you
- Owner of record
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